With the dawn of the 2023 cyclocross season, Challenge Tires, handmade manufacturers of cyclocross, gravel and road tyres, alongside with their UK distributor Upgrade Bikes are delighted to be able to not only carry on the sponsorship of one cyclocross league, but also introduce support for another, in a show of support for both the sport and the British racing scene.

For the past 3 years, Challenge Tires have sponsored the London & South East Cyclocross League providing financial support with miles of course tape and prizes for competitors. Stuart McGhee from the League says ‘Challenge & Upgrade have been very supportive providing financial support, equipment and prizes – we and all the riders thank them very much for their support’. The League races at iconic venues such as Crystal Palace, Herne Hill and Canada Heights

For the 2023/24 season, Challenge add to their support for the British racing scene by introducing the North West Cyclocross League in the same way. With races covering the far north in Cumbria, to the south of the region in Cheshire, UK Brand Manager Andy McAteer says ‘Challenge Tires love the sport of cyclocross, supporting many World Champions including our very own Tom Pidcock, so being able to help a League local to myself in Preston and attending all the races felt an important thing to do. From the initial contact with the League the excitement for having Challenge on board was evident and I am looking forward to a winter of attending all the races, displaying our tyres and offering advice to all the competitors’.

Alan Cook, Chair of the NWCCA says ‘We are delighted to benefit from the support of Challenge Tires and Upgrade Bikes for the coming cross season. Many of our league riders are already familiar with their range of tyres and we are very grateful for their support. Challenge Tires are a family run company with its roots in Italy. Supporting a grass roots, family-orientated form of cycling is close to their heart and a good fit with our league and values’.

More Information on the Challenge Tires range and the Cross Leagues can be found here;