Challenge Tires' motto is “Tires win races”. This is something Tom Pidcock can attest to after becoming Elite Cyclocross World Champion in 2022. He is a huge fan of the Challenge tires having raced his entire cyclocross career on them taking World Championship wins in Junior, U23, and Elite categories.
Pidcock said:
“In racing, you need to have tires you can trust as they help you to keep pushing your limits, having the grip you need in all conditions”
Both Challenge Tires and INEOS Grenadiers are about continuously improving. It's an asset we certainly recognize in each other. Passion and determination are something we both share, we work hard to achieve our goals, and above all, there is real team spirit.